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Shoe packing by Designer Natasha Sharma. After studying the already existing ideas, this packaging tries to put together what a box can do and cannot. Inspired from simple mechanisms, Just scrunch it is structured in a way that it can expand as a carrier and also contract in a flat pack. The folds in the structure keeps it strong, stack friendly and compressible just like the conventionally used boxes.

 

JUST SCRUNCH IT

Concept, Prototype

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After studying the already existing ideas, this packaging tries to put together what a box can do and cannot. Inspired from simple mechanisms, Just scrunch it is structured in a way that it can expand as a carrier and also contract in a flat pack. The folds in the structure keeps it strong, stack friendly and compressible just like the conventionally used boxes.

 

With Abishek Daniel and Pooja Ullakar

Product Study and process

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